Hi, I'm Suhey!
I'm an award-winning art director with a decade of experience in concepting and crafting integrated campaigns across brands, advertising agencies, and consumer segments (particularly Latinx). I love the art of storytelling -especially visually, but I've been known to write a script in a pinch. thinking of ideas that resonate with the audience and foster brand love across all platforms is what I focus on In everything I do.
When I'm not thinking of big ideas you can usually find me sketching away on my iPad or painting on some small-ish canvases.
When I'm not thinking of big ideas you can usually find me sketching away on my iPad or painting on some small-ish canvases.
email: saldarriaga.su [at] gmail.com
or connect on LinkedIn
or connect on LinkedIn
resumé
Experience
Digitas / Freelance Senior Creative
2023 | Remote
As a freelancer for Digitas, I was part of Department W (Walmart) and created assets for digital campaigns as well as helped in the creation of new visual guidelines for their Money Centers.
Saatchi & Saatchi / Freelance Creative
2022 | Remote
As a freelancer for Saatchi, I created 320 campaigns for Toyota, in particular the Toyotathon Holiday event. As well as created social and digital assets for Burger King.
Drumroll—Senior Creative
sept 2021 - aug 2022 | Remote
During my time at Drumroll, I created CRM campaigns, social media campaigns, activations as well as designed sites for Amazon, Fannie Mae, and Epicor. I also led junior designers and copywriters on various projects.
VMLY&R—Senior Art Director
sept 2019 - sept 2021 | Miami, fl & Remote
While I was at VMLY&R, I not only created above-the-line 360 campaigns but also CRM, social, and activation projects for FLOW -the telecom giant of the Caribbean. I also led / directed productions, from storyboarding all the way to final edits, while leading our junior team.
Conill Saatchi & Saatchi
Sept 2013 – Feb 2017 | los angeles, CA
At Saatchi & Saatchi Conill I created 360 campaigns, as well as social first/influencer-led campaigns for Denny's, Crest, and Nationwide Insurance. I led productions from storyboarding all the way to color correction, editing, and even radio recording. At Conill I focused on everything, from concepting to execution.
Alma DDB
Jan 2012 – Apr 2017 | Miami, fl
During my time at Alma, I created award-winning campaigns for Sprint, Clorox, as well as McDonald's. I focused on all sides of creative, from concepting, all the way to seeing it through to final edits. I was also able to hone my art direction skills on set, as well as my skills in editing, and leading radio recordings.
2023 | Remote
As a freelancer for Digitas, I was part of Department W (Walmart) and created assets for digital campaigns as well as helped in the creation of new visual guidelines for their Money Centers.
Saatchi & Saatchi / Freelance Creative
2022 | Remote
As a freelancer for Saatchi, I created 320 campaigns for Toyota, in particular the Toyotathon Holiday event. As well as created social and digital assets for Burger King.
Drumroll—Senior Creative
sept 2021 - aug 2022 | Remote
During my time at Drumroll, I created CRM campaigns, social media campaigns, activations as well as designed sites for Amazon, Fannie Mae, and Epicor. I also led junior designers and copywriters on various projects.
VMLY&R—Senior Art Director
sept 2019 - sept 2021 | Miami, fl & Remote
While I was at VMLY&R, I not only created above-the-line 360 campaigns but also CRM, social, and activation projects for FLOW -the telecom giant of the Caribbean. I also led / directed productions, from storyboarding all the way to final edits, while leading our junior team.
Conill Saatchi & Saatchi
Sept 2013 – Feb 2017 | los angeles, CA
At Saatchi & Saatchi Conill I created 360 campaigns, as well as social first/influencer-led campaigns for Denny's, Crest, and Nationwide Insurance. I led productions from storyboarding all the way to color correction, editing, and even radio recording. At Conill I focused on everything, from concepting to execution.
Alma DDB
Jan 2012 – Apr 2017 | Miami, fl
During my time at Alma, I created award-winning campaigns for Sprint, Clorox, as well as McDonald's. I focused on all sides of creative, from concepting, all the way to seeing it through to final edits. I was also able to hone my art direction skills on set, as well as my skills in editing, and leading radio recordings.
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Awards
The Last Emoji, Sprint
2016 Cannes Shortlist: outdoor
2016 Cannes Shortlist: outdoor
Runway Rats, Liquid Plumr
2016 Cannes Shortlist: Outdoor/Indoor Poster
FIAP Bronze: Outdoor
FIAP Bronze: Print
FIAP Bronze: Art Direction
El Sol Bronze: Print
Clog Free Pipes II Campaign, Clorox
2016 CLIO Awards Shortlist
2016 Radio Mercury Awards
2016 FIAP Silver Award
2016 Cannes Shortlist: Outdoor/Indoor Poster
FIAP Bronze: Outdoor
FIAP Bronze: Print
FIAP Bronze: Art Direction
El Sol Bronze: Print
Clog Free Pipes II Campaign, Clorox
2016 CLIO Awards Shortlist
2016 Radio Mercury Awards
2016 FIAP Silver Award
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education
Miami Ad School
winter 2011
Miami, munich, Moscow, chicago
Florida international university
2002
Bachelor of Science in Advertising
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Miami Ad School
winter 2011
Miami, munich, Moscow, chicago
Florida international university
2002
Bachelor of Science in Advertising
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skills
production (video, photo, radio)
storyboarding, casting, art directing shoots,
editing & color grading oversight
storyboarding, casting, art directing shoots,
editing & color grading oversight
leadership
overseeing jr teams in both concept creation
and day-to-day creative projects
overseeing jr teams in both concept creation
and day-to-day creative projects
Adobe Creative Suite
Photoshop, Indesign, Illustrator
Presentations
Keynote, PowerPoint
User Experience
Digital media, Wireframes, website design
Photoshop, Indesign, Illustrator
Presentations
Keynote, PowerPoint
User Experience
Digital media, Wireframes, website design