Flow is C&W's main Telecom brand in all of the Caribbean. It provides mobile, television, you-name-it for Countries like Curaçao, Barbados, Jamaica, the Bahamas and many more. For this spot we were tasked with continuing our campaign of Flow + People except, with the challenges of Covid -19.
We brainstormed, created our storyboards and then went into production at lightning speed. After which, my role became to help supervise and instruct the team on the ground during the video (and photo) shoot remotely to make sure we got everything we needed to pull our campaign off how we envisioned it.
Our tone was playful and full of life in order to counteract the feelings brought on by lockdowns and stress due to the current global situation.
Specific Market: Curaçao
