I was extremely lucky to work on Elanco Animal Health precisely at the time their lead cattle product, Rumensin, was celebrating it's 50 year anniversary.This gave my team the perfect opportunity to create spots that honored the legacy of not only the brand, but of the farmers and ranchers who contribute to the business. The approach was emotional, but tough, for a no nonsense audience who is at the same time steeped in tradition and lineage.
The campaign had two audiences: Beef and Dairy, and was comprised of both Print and OLVs
